This works
Once again an email promo of Jonathan Saunders has caught my eye. I spent at least 10 minutes with him because of this piece of business. Nicely designed, concise, informative and inspiring. I don’t think it’s a coincidence that his upbeat attitude in the face of these tough times has made me have good feelings about him. Good work Jonathan!
I asked Jonathan about the response he got from this promo. I’m sure these fairly impressive numbers will be of interest to some of you:
Most of the responses came from friends, just tell me to eat more vegetables and a few nice emails from reps. I mailed it to 448 contacts on a list I created on my own, had 24 bounces, 3 opt-outs, 141 opens and 66 click through.
But what might be more interesting are Jonathan’s thoughts on purchased email lists (notice above he mentions he uses a list he has created on his own). But we’ll get to that tomorrow. I’m out of blog shape- I’ve got to pace myself or I’ll get a cramp.
2 comments
[...] bit of writing about what you’ve been up to (see my notes re: Jonathan Saunders’ promos here), this promo uses cliche imagery and copy. Plus, the design is terrible! Throw out this template [...]
[...] Saunders every time we talk about this because his emails are as well conceived as can be. Go here and here to see some examples and read up on Jonathan’s approach. Wonderful Machine sends me [...]
Leave a Comment