Another video with answers to three! questions:
And here are this week’s questions for your reference:
And from Terence Patrick:
Heather, thanks for your thoughts on having an image on the backside of the promo card. Should the image on the back be related to front-side image (in terms of a series) or should it show range (different project)?
I know that you’ve touched on this subject on your blog before, but I have a sort of different situation. I’m currently a photography student who will be graduating soon. Rather than looking for a job, I’d like to be able to start working for myself. I have a website, a brand, a business plan, and am in the process of putting a book and self-promo pieces together. I’m just afraid I won’t be taken seriously by art buyers due to my relative lack of experience. I’ve spent about four years doing a little assisting and retouching for other photographers on top of having an in-house gig while going to school, and I feel that my work is close to being up to par. I just don’t know any ABs, I’ve never sent out a book or been hired for freelance commercial or editorial work, and have no real experience dealing with agencies or hiring crew, talent, etc…
I’ve considered going back to assisting, but in the few inquiries I’ve made to photographers in my area, the consensus has been that they’ve either stopped hiring freelance assistants due to the economy, or they already have regular freelancers who aren’t really going anywhere. I feel like this is my time to break into the industry, and I know that everybody has to start somewhere, so here’s my question: as an art buyer, would you be likely to take a chance on an unknown photographer with relatively little experience given that their work was good enough, or should I try to get more experience working with other photogs before trying to get work for myself? Is there anything else that you think I might be overlooking?
Any help is greatly appreciated, and I really dig the blog!
First off, I wanted to say thank you for writing your blog. I am an avid reader and the information that you pass along through your blogs is incredibly helpful, and inspiring at times. I know that your time is precious so I will try to keep this as short as possible. My name is Nathaniel Chadwick, I am 24 and pursuing my career as a commercial photographer fresh out of college (I didn’t major in photography, nor have I taken any photography classes, I am self taught). I know I have a long way to go with my work, but I am at the point where I would like to start sending out e-mails and mailers to AB’s and AP’s. I have been doing a lot of research on what to send as mailers, something creative that grabs your attention with the .027 seconds I have of your attention, but what I don’t know is…what should it say? I suppose this is more geared toward the emails I will send out because the mailer will just have my name and website slapped on it, but are the emails supposed to be more personal? e.g. “Hi my name is Nathaniel Chadwick, I am 24 and very interested in working with you blah blah blah…” or should the emails be just as basic as the mailers with just an image that clicks through to my website and my name on it? Sorry this question is very basic, but I know there are a lot of rules to the game of getting noticed, and I want to abide by them all to give myself the best chance possible. Thank you so much for your time, and I look forward to hearing back from you.