OK, think of it this way: if I’m considering you for a job, I already know of your work and I will be looking at it on-line. I don’t call in books anymore but I do see books because photographers still drop them off for general perusal.
This means that the role of the book has shifted completely from primary marketing vehicle to specialized marketing tool.
Essentially, your portfolio is now your calling card. Although it may be excruciatingly hard to get a meeting with an AB/AD/CD, you will always be welcome to drop off your book. Especially if you have a good reason to (“I’m just starting out” or “I’ve just redone my book”).
So, the best thing that your book can do is to immediately impress the creative team and drive them to your site so they can bookmark you for future use. The portfolio needs to be special and precious, it needs to hook your audience. Think of it like a fine art book. Whereas the website will be comprehensive and vast, the book needs to be aspirational- your best work; and a teaser- not too much work either.
And it’s a whole package: the quality of the portfolio itself and it’s case is part of this equation. Likewise the image reproduction- beautiful paper please and no more plastic sleeves!
Think of your portfolio as a unique new tool, figure out the best way to show only the best of your work and start making some phone calls.