Lauren Greenfield’s Portfolio

by Heather on October 2, 2009

I wanted to follow up on last week’s leave-behind portfolio posts (here and here) by looking at a totally different kind of book. Kristina Feliciano (who writes the fantastic Stockland Martel blog), jump started this initiative by comparing Evaan Kheraj’s slight leave-behind to Lauren Greenfield’s recent, substantial and physically impressive book.

Lauren is a rare breed- she has managed to transition successfully between editorial and commercial photography while maintaining an overall consistent asethetic (besides all this still imagery, she makes documentaries and commercials too). Her book reflects this transition. Though it includes lots of her documentary work, it starts off with her commercial campaigns and exemplifies how Lauren’s editorial skill can be applied commercially. Probably the best example of this is her New York, New York Hotel and Casino campaign, shown below. Some of the AARP work is stellar too. Click for bigger: Lauren includes captions for context.

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

© Lauren Greenfield

Lauren’s studio kindly provided some actual shots of her book so that we can see what it physically looks like. Here it is:

Lauren Greenfield Porfolio from Heather Morton on Vimeo.

Lauren’s studio also provided some detailed specs on her book:

Dimensions: 12.25″H x 16.5″W x 3.5″D

Number of Images: 73 (including cover)

Bodies of work referenced:
• kids + money
• Thin
• Girl Culture
• Fast Forward
• Advertising campaigns for New York, New York casino, AARP, WalMart, HP, BeingGirl.com, discovery.com, Asics, MyWay.com, Izuzu, Goodyear, Nike, Coke, and the U.S. Army.
• Images from Lauren’s editorial stories “Prom in the O.C.,” “Milan Youth,” “Lipstick Lesbians,” “Helen Ma,” “China’s Economic Boom,” “The Bunny Ranch,” “Dr. Beautiful,” “Transgender Professor,” and “New Aging.”
• Fashion images shot for Elle, and Marie Clair UK.

Where it was printed/Kind of paper: The pages were printed in Lauren’s studio on a Canon ImagePROGRAF iPF6100 large format inkjet printer. The paper used was Canon Polished Rag 300gsm, which is designed to replicate the “look and feel of traditional fiber-based photo paper,” according to Canon. Some links to Canon’s site with more info on the printer and paper here and here.

Lauren is sponsored by Canon and is a Canon Explorer of Light.

Binding: Black leather binding. The binding, embossing, and assembly of the portfolio were done at Portfolio Creative Design.

Sometimes: Big career, Big clients, Big oeuvre = Big book.

{ 1 comment… read it below or add one }

jan October 3, 2009 at 12:39 am

Very nice looking book!

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