Comments on: Ask an Art Buyer: Email Promotion

By: Spam A Lot | jeff singer photography BLOG - San Francisco Editorial & Commercial Photographer

Tue, 03 Nov 2009 18:50:24 +0000

[...] [...]

By: Ask an Art Buyer: Email Promos — HeatherMortonArt buyer

Ask an Art Buyer: Email Promos — HeatherMortonArt buyer — Thu, 08 Oct 2009 21:46:59 +0000

[...] every time we talk about this because his emails are as well conceived as can be. Go here and here to see some examples and read up on Jonathan’s approach. Wonderful Machine sends me emails [...]

By: Avi Lehrer

Avi Lehrer — Wed, 24 Sep 2008 17:28:56 +0000

I am an old man who loves to paint. A young friend said that I should sell prints of my work and set up a web site for me. Then he said that I should promote it thru email marketing. But I have no idea how to do that. Nor does the young friend really.
So I have a web site without anyone looking at it and without any sales from it – although I have sold some prints to people who have seen my work.
What can I do?

By: John Hryniuk

John Hryniuk — Wed, 24 Sep 2008 11:32:25 +0000

I know Im a little late in on this but regarding relationships in the business and Pete Soos outing of the photographers partner being the Art Director. Lets be honest here.. most of the time ADs and CDs hire photographers either because they have a relationship with them ( whether they are dating them or not ). Thats what this business is all about networking and getting to know these people. I’ve never heard of a photographer getting a campaign out of no where.

By: A Luke

A Luke — Wed, 16 Jul 2008 23:47:13 +0000

Can someone (AD, AB etc) post some examples of what caught their eye? I find most of what I see these days is rather pedestrian. Great concept IS important but I find that the photography is rather blah. Of course there are a few exceptions. Toronto is a “safe” market. We need to push things a little more. Show some creative with balls, for lack of a better term. Think Steven Meisel!

By: Shane Kislack

Shane Kislack — Tue, 01 Jul 2008 20:49:25 +0000

Thanks for posting this. We often hear people describe what makes a good email (or postcard for the matter) campaign but rarely get to see real world examples. These don’t really look like the high concept imagery we see in CA or Archive, so it’s nice to know that we can be a little different.

By: SugarMama

SugarMama — Tue, 01 Jul 2008 03:34:02 +0000

Wow! this is another reason why DM works.

I’m glad that the little idea Robyn and I conceived of has created such a debate. Its always hard to come up with fresh ideas, when I know for a fact (having been an AD myself) how hard it is to get people’s attention. This email promo was a vehicle to show Robyn’s new work on my site. The photography itself doesn’t really show her skill set, and the email was sent out because of the campaign’s crazy success. And of course the timing was perfect. The tone was in line with the Campaign’s idea which is why it got so much attention. Even if favouritisim was involved (which there wasn’t), it has no impact on who opens the email. As Myles pointed out this DM piece stood on it’s own merits of a good idea at the perfect time.

I would encourage all photographers to know when there’s an opportunity to promote yourselves. Timing is everything. oh, and a good idea doesn’t hurt either.

By: Heather

Heather — Mon, 30 Jun 2008 19:34:29 +0000

Absolutely 100% agree with what Leslie and Myles have said (thanks guys):

1. Consistant and well conceived 2 year plan for promos.
2. Targetted to your audience generally- we all need to be aware of other styles because our clients and needs can vary.
3. Great, inspirational work and design.

By: myles

myles — Mon, 30 Jun 2008 18:35:46 +0000

Aaron, Love the direct mail. Just because we have access to the interweb at work doesn’t mean we no longer have office gray walls to cver with awesome art work!

I like DM more than email promos becasue I can reference them quickly – with web promos I have to bookmark them or search through my inbox. On the wall, always in my face….Love it.

And Leslie is bang on – PLanning is eerything. One postcard or mailer with no follow up is a complete waste. Have a plan of action – a campaign perhaps – spread out and mailed every 4 to 6 weeks reminding me you are there and have images and ideas I need! All too often it is a one time thing with no followup.

And once again, know you audience.

By: Leslie Burns-Dell'Acqua

Leslie Burns-Dell'Acqua — Mon, 30 Jun 2008 17:29:39 +0000

Direct mail does work…in as much as anything does. What you have planned there is a campaign, and that is vital, so good on you! :-)

Far too many photographers dump DM because they have “failed” with it. Usually it is a case of sending out occasional postcards, with no plan, no concept, beyond the individual card itself. That’s not going to work.

Of course, it is first and foremost about the work–so make sure you are showing fabulous work, and the kind you want to get, and showing it to the people who can (really–not just maybe, possibly, sometime) use it.

Using multiple tools and consistent, regular points of contact is the best method for reaching your targets.

Good luck!
Leslie