Comments on: Ask an Art Buyer: The Importance of Branding and Other Things http://www.heathermorton.ca/blog/?p=4260 HeatherMortonArt buyer Sun, 05 Sep 2010 17:36:34 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Ask an Art Buyer: The importance of branding and other things – iso200 - photography by Dave Fitch http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-30802 Ask an Art Buyer: The importance of branding and other things – iso200 - photography by Dave Fitch Sun, 18 Jul 2010 13:50:56 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-30802 [...] Ask an Art Buyer: The importance of branding and other things [...] [...] Ask an Art Buyer: The importance of branding and other things [...]

]]> By: Hovercrafts and Vector Rays Batman, it’s 2010! http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-29272 Hovercrafts and Vector Rays Batman, it’s 2010! Sat, 09 Jan 2010 22:08:55 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-29272 [...] word that the Brand Identity and System conjured up with Tim Lahan was written up on the esteemed Heather Morton Art Buyer Blog, and subsequently picked up by Rob Haggert (A Photo Editor) and Chase [...] [...] word that the Brand Identity and System conjured up with Tim Lahan was written up on the esteemed Heather Morton Art Buyer Blog, and subsequently picked up by Rob Haggert (A Photo Editor) and Chase [...]

]]> By: Branding Your Photography Business: A Realistic View « Photography Clues http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-29170 Branding Your Photography Business: A Realistic View « Photography Clues Mon, 28 Dec 2009 03:28:05 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-29170 [...] The Web Site is so very important. Keep it simple. Keep it easily updated. Keep it focused on the imagery. Chasing navigation, trying to find the entry link, flying letters that spell out your name are all things to avoid. The vast majority of the clients want to see your pictures and know how to call/contact you if they like them. They are not looking for killer design, cutting edge navigation, or six different CSS switches to change the color. All that stuff is extraneous and gets in the way of getting to the images and making some decisions. “And if artists or agents are planning their next direct mail promo: keep it simple! I have very little use for over-sized promos mainly due to space. I like to keep all promos together but when they are too large or cumbersome, they end up being filed somewhere that’s not frequently accessed.” –Leila Courey, Art Buyer at Leo Burnett via Heather Morton’s Blog [...] [...] The Web Site is so very important. Keep it simple. Keep it easily updated. Keep it focused on the imagery. Chasing navigation, trying to find the entry link, flying letters that spell out your name are all things to avoid. The vast majority of the clients want to see your pictures and know how to call/contact you if they like them. They are not looking for killer design, cutting edge navigation, or six different CSS switches to change the color. All that stuff is extraneous and gets in the way of getting to the images and making some decisions. “And if artists or agents are planning their next direct mail promo: keep it simple! I have very little use for over-sized promos mainly due to space. I like to keep all promos together but when they are too large or cumbersome, they end up being filed somewhere that’s not frequently accessed.” –Leila Courey, Art Buyer at Leo Burnett via Heather Morton’s Blog [...]

]]> By: Branding Your Photography Business: A Realistic View | LIGHTING ESSENTIALS For Photographers http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-29000 Branding Your Photography Business: A Realistic View | LIGHTING ESSENTIALS For Photographers Thu, 10 Dec 2009 14:43:33 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-29000 [...] The Web Site is so very important. Keep it simple. Keep it easily updated. Keep it focused on the imagery. Chasing navigation, trying to find the entry link, flying letters that spell out your name are all things to avoid. The vast majority of the clients want to see your pictures and know how to call/contact you if they like them. They are not looking for killer design, cutting edge navigation, or six different CSS switches to change the color. All that stuff is extraneous and gets in the way of getting to the images and making some decisions. “And if artists or agents are planning their next direct mail promo: keep it simple! I have very little use for over-sized promos mainly due to space. I like to keep all promos together but when they are too large or cumbersome, they end up being filed somewhere that’s not frequently accessed.” –Leila Courey, Art Buyer at Leo Burnett via Heather Morton’s Blog [...] [...] The Web Site is so very important. Keep it simple. Keep it easily updated. Keep it focused on the imagery. Chasing navigation, trying to find the entry link, flying letters that spell out your name are all things to avoid. The vast majority of the clients want to see your pictures and know how to call/contact you if they like them. They are not looking for killer design, cutting edge navigation, or six different CSS switches to change the color. All that stuff is extraneous and gets in the way of getting to the images and making some decisions. “And if artists or agents are planning their next direct mail promo: keep it simple! I have very little use for over-sized promos mainly due to space. I like to keep all promos together but when they are too large or cumbersome, they end up being filed somewhere that’s not frequently accessed.” –Leila Courey, Art Buyer at Leo Burnett via Heather Morton’s Blog [...]

]]> By: Stay Fresh, Stay Current, Stay Visible: by Daron Shade | LIGHTING ESSENTIALS For Photographers http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28988 Stay Fresh, Stay Current, Stay Visible: by Daron Shade | LIGHTING ESSENTIALS For Photographers Tue, 08 Dec 2009 13:52:49 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28988 [...] the Web: Articles you may have missed. Heather Morton’s blog post on Branding got a lot of attention (my next post is on this same topic) when she quoted a fellow art buyer as [...] [...] the Web: Articles you may have missed. Heather Morton’s blog post on Branding got a lot of attention (my next post is on this same topic) when she quoted a fellow art buyer as [...]

]]> By: Suzanne Sease http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28974 Suzanne Sease Sun, 06 Dec 2009 15:19:11 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28974 Hey Michael, Thanks for sharing this information with Amanda and I. It makes us so happy that we could get you thinking and re-brand yourself!!! I hope you are working with Amanda to make the images as fantastic as the brand! Best to you!!!! Hey Michael,

Thanks for sharing this information with Amanda and I. It makes us so happy that we could get you thinking and re-brand yourself!!! I hope you are working with Amanda to make the images as fantastic as the brand! Best to you!!!!

]]> By: Jaime Hogge http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28951 Jaime Hogge Thu, 03 Dec 2009 15:13:24 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28951 Whoa, late to the party on a question I asked.. Thanks for posting this and thanks Michael for all the in depth info. I'm not really a fan of the work but I'm pretty impressed with the way the whole package fits together from website to promo to business cards and so on. I know it all boils down to doing quality work but putting together a complete package like this must communicate some level of professionalism would it not? Whoa, late to the party on a question I asked.. Thanks for posting this and thanks Michael for all the in depth info. I’m not really a fan of the work but I’m pretty impressed with the way the whole package fits together from website to promo to business cards and so on. I know it all boils down to doing quality work but putting together a complete package like this must communicate some level of professionalism would it not?

]]> By: Branding vs. Ones collection of work. « Computer Imaging Blog // Zander T. http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28949 Branding vs. Ones collection of work. « Computer Imaging Blog // Zander T. Thu, 03 Dec 2009 14:07:28 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28949 [...] Heather Morton [...] [...] Heather Morton [...]

]]> By: Tom Sadowski Photography » Blog Archive » Photographers and Branding http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28947 Tom Sadowski Photography » Blog Archive » Photographers and Branding Thu, 03 Dec 2009 12:13:48 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28947 [...] sources I follow provide similar approaches and can be found at A Photo Editor , Heather Morton Art Buyer and even on some photographer blogs such as Chase [...] [...] sources I follow provide similar approaches and can be found at A Photo Editor , Heather Morton Art Buyer and even on some photographer blogs such as Chase [...]

]]> By: Damien Cooper http://www.heathermorton.ca/blog/?p=4260&cpage=1#comment-28946 Damien Cooper Thu, 03 Dec 2009 06:04:59 +0000 http://www.heathermorton.ca/blog/?p=4260#comment-28946 Hey, again a great post. Interesting to read. I just blogged a bit of my promo and branding. Who's interested is encouraged to comment and leave constructive critique: www.damien-cooper.com/blog/ Well, I actually don't really like the logo itself either. But this is just a personal taste. But He did very well when it comes to branding itself. I really don't understand that so many photographers don't have a unique branding. Having a good designer is definitely a plus, as I myself let design for me. But it isn't a must have. I see so many photographers books which great work, without even a name on the cover. Great work, but who's is it?? Well, I often read something about that you ask if the expensive promoline sells your photography better. I don't think this is really the question, is it? No one really believes that a 3000 Dollar book with bad work helps selling it, right? The question is, does a great promo line attract the art buyer more to even look at it. And here is my opinion: yes. Whenever I see a gib expensive book or promo I'm curious how this dudes website looks like and if he (or she) can keep this high bar in his work. The disappointment is bigger if he can't, but at least I looked at his work. so my 2 cents ;) Hey, again a great post. Interesting to read. I just blogged a bit of my promo and branding. Who’s interested is encouraged to comment and leave constructive critique: http://www.damien-cooper.com/blog/

Well, I actually don’t really like the logo itself either. But this is just a personal taste. But He did very well when it comes to branding itself.
I really don’t understand that so many photographers don’t have a unique branding. Having a good designer is definitely a plus, as I myself let design for me. But it isn’t a must have. I see so many photographers books which great work, without even a name on the cover. Great work, but who’s is it??
Well, I often read something about that you ask if the expensive promoline sells your photography better. I don’t think this is really the question, is it? No one really believes that a 3000 Dollar book with bad work helps selling it, right?
The question is, does a great promo line attract the art buyer more to even look at it. And here is my opinion: yes. Whenever I see a gib expensive book or promo I’m curious how this dudes website looks like and if he (or she) can keep this high bar in his work. The disappointment is bigger if he can’t, but at least I looked at his work.
so my 2 cents ;)

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