An evocative but slightly misleading title, Art Buying refers to the act of securing still imagery for Commercial use. In a nutshell, I help advertising agencies and design firms find the right photographer or illustrator for their print concept and manage the process of producing that image.
The Art Buyer fulfills two important but different functions. On one hand, it is a creative role- collaborating with the Creative Team to source the right creative supplier takes a keen interpretive eye combined with a comprehensive knowledge of current photography and illustration trends and styles. In a completely different way, an Art Buyer is also a Project Manager. It is my responsibility to negotiate a fair price for the photograph or illustration and ensure that the budget is adhered to throughout the process. As well, proper rights and clearances needed to be secured and managed. The Art Buyer also manages all areas of photography production from the agency side. This means establishing a workback, trafficking approvals of all production elements (location, talent etc.) between photographer and Art Director, running a pre-pro meeting, and troubleshooting any concerns that may arise at the shoot or during production.
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